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The remarkable growth in cartoon production worldwide, along with easy access to them through various media, has led to a significant increase in cartoon consumption among children. These multimedia contents, are made available to children through Television, satellite channels, and domestic and other platforms, occupying an average of several hours of their daily time.
Apart from the specific harms that each media content may carry, and disregarding nuances such as the compatibility of the culture depicted in domestic and foreign cartoons with the local and family culture of children, as well as concerns related to the child’s physical health while watching these cartoons, it is essential for parents to first actively and critically engage with the world around them and the media they come into contact with. In the next step, they should be sensitive to the style and manner of their children’s interaction with such media.
In other words, after initial assessments regarding the age and cultural appropriateness of cartoon content, parents need to be aware of the media design that disarms children in the face of this volume of engaging media content and strive to adopt methods to counter this design.
In this regard, some programs known as parental control act as assistants for parents and, particularly by leveraging the capabilities of artificial intelligence-based technologies, provide some initial frameworks for content filtering and mitigating significant harms. The “Imino” program and website are among such programs, striving to assist parents in monitoring and managing their children’s media content consumption. However, as our explanations clarify, Imino alone will not be able to address all the harms, issues, and challenges that arise from children’s consumption of media productions and digital games. Therefore, it is essential for the most critical pillar of upbringing—parents—to enhance their awareness of the fundamental mechanisms of media in the world and, with time and patience, take responsibility for managing and supervising their beloved child’s media consumption.
Learn More: Imino, one the Best Parental Control Applications in the World | Parental Control or Parental Supervision

To elaborate further, it should be noted that media productions are aligned with their producers. Accordingly, these media productions reflect the goals and, in a sense, the ideologies of their managers and material and intellectual supporters.
This matter gains doubled importance for children, as they, likely more than other age groups, become immersed in the events and content of cartoons. Sometimes, they do not distinguish between imagination and reality and feel a greater sense of identification with cartoon characters. As a result, they lack the ability to resist the explicit and implicit messages of cartoons and are more affected by them than others.
This susceptibility, depending on the ideology governing that media stream, whether domestic or foreign, may challenge your upbringing principles and cultural and family norms, thereby causing disruption and disturbance in the child’s growth path.
Naturally, recognizing and being aware of media designs for different audiences, including children, is one of the first steps that enables resistance against the potential and anti-educational harms of media content consumed by children. This helps parents, while paying attention to this matter, to review their own and their beloved child’s media consumption management.
In other words, if parents have a simplistic, recreational, and ideology-free perception of media content or lack sensitivity toward the content consumed by their children through domestic media such as Nahal and Pooya channels or licensed domestic platforms, they will not make any effort to actively engage or resist it, leaving their children unprepared in the face of this media content.
With these explanations, what seems necessary is a change in parents’ attitudes toward media and a commitment to the style and manner of children’s media consumption. In other words, shaping the quality of children’s media consumption is of high importance and can only be achieved through parental participation. However, to realize this, which ultimately leads to reducing the potential harms of cartoon consumption among children, attention to certain principles and points is essential, and an effort will be made to address the most important of them in the continuation of this article.

As previously stated, the first step in actively engaging with children’s media consumption is parents’ awareness of the potential dangers and harms of content such as cartoons, which, based on the ideologies governing each media, have their specific orientations and forms. In other words, parents who themselves lack a comprehensive and correct understanding of media and media content will not be able to take effective steps or act correctly in supporting their children’s media upbringing and growth. However, this awareness, which is also relative and improves over time, is the first station and the beginning of the long path of media upbringing, requiring subsequent decisions and continuous efforts.
Below, we discuss some positive actions that help reduce the adverse effects, risks, and potential harms of cartoons on children’s mental and emotional well-being:

In this regard, it is suggested that, first, the prelude to watching a cartoon be set through a conversation between the parent(s) and the child, initial explanations about its nature be provided, and, more as an observer and facilitator, the child’s concerns be heard. Second, by determining the viewing time, the amount of media consumption should be specified by parents, and efforts should be made to gradually base this timing not on the duration of the media content but on a schedule agreed upon and established with the children. Regarding the amount of such content consumption, the views of media literacy experts, psychologists, and child counselors vary, but there is a relative consensus that media consumption exceeding two hours per day for children over two years old will be harmful. Such a consensus also exists regarding the prohibition of media content viewing for children under two years old, as recommended by these experts.

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